Lots of business owners create their own website wherein they can post their products or services and their common problem is that they are having difficulties on selling their products or services. This is because customers can’t see what you are selling and you won’t be able to get many customers if they don’t know your business. One great way on how to drive traffic into your website is to use social networking sites on your marketing especially Facebook, which is the most popular social networking websites nowadays with many users.
Since you are running a business online, you also need to make people know your business through Internet. Facebook helps people communicate to other people, upload pictures or videos, and post thoughts on Facebook. You can also use Facebook to develop your own business.
Here are some tips on how to use Facebook on your marketing effectively:
Facebook has a feature that enables you to create your own page. So the first thing you need to do is to create your own business page. You can put the name of your business and your contact number. If you also use other social networking sites, you can also put them on your Facebook page. You can also put information like what your business is all about. In that way, people can easily identify the type of your business. if you did not created your Facebook page yet, you may start creating it here.
When you are done in putting all the information about your business, the next thing you need to do is to design or organize your Facebook page. Just like your personal Facebook account, you can also put a display photo and cover photo. You definitely have a logo for your own business so it is a good idea to use it as a display photo on your Facebook page. A cover photo also has a great impact to users, so make your cover photo attractive. If you are a customer, will you stay on a page and follow it if it is not well designed nor organized? Most Facebook users only view or click if they see something attractive.
In order to know if your strategy is effective, you can check the insight of your Facebook page. On Facebook Insight, you can see the number of fans that is online on a certain time and day. You can also see the users who saw your post. Basically, Facebook Insight can help you to develop a new strategy. You can also check the page of your competitors and apply their Facebook marketing strategy for your business. It is also a great way to make their fans be your fans, too.
Start your Facebook marketing by gaining followers once your page is all set. You can invite your friends on your personal account to follow your business page. You can also post advertisements on Facebook to let people know about your products and to gain followers. Facebook has a feature on advertisements wherein you can target potential customers – known as Facebook Ads. You can choose the region, age, and gender of the customers that you desire to target. Remember that you also have competitors so make your advertisement attractive.
When you are scrolling on your Facebook news feed, would you bother to stop scrolling and read a pure-text post? Most people will just stop scrolling if they see images or photos, so it is important to post engaging and catchy resources. If your followers like what you posted, there is a chance that they will share it. If your follower shared your post, their friends will also be able to see it and if their friends also like it, they will surely visit your page and follow you.
You also need to schedule your post; your fans or customers definitely want to be updated on your products. You can see what time your fans are online by looking at the Facebook Insight. In that way, you can set and schedule your post on the time when most fans are online. It would be a waste if you just post randomly especially when your audience is not online. Scheduling your post is also a great help especially if you are busy on other things. You can schedule your post for 1 or 2 weeks so that you don’t need to log on Facebook just to post every hour or day.
- Get in touch with your audience
Keeping in touch with your fans is also a great way to build trust. When you post your products, your fans will definitely ask questions about it. It is a good idea to respond to their question as soon as possible especially if it is important. You also need to make sure that your website is well organized so that when they arrived to it, they will easily find the information they are looking for.
Apart from Facebook, you may also use Instagram and other social media platforms to diversify your presence on social media. As a matter of fact, you can buy Instagram followers cheap so you can further grow your profile.