Some say that Social media is the double-edged sword of the millennium. I do agree with them because, at the end of the day, we don’t expect the outcome to be favorable or positive for everyone. For instance, Popular Nigerian musician, Tuface Idibia, can reach an audience of millions with just a tweet while a random person who just created his twitter account, and having tweeted a couple of times sporadically, might not reach a hundred people.
Yet he wonders why Coca-Cola Nigeria isn’t calling him for an influencer marketing deal. LOL!
It could be so simple and yet annoying at the same time. It’s like the crazy boyfriend who drives you wild… and drives you nuts. And sometimes it’s like the boy who doesn’t even know you exist. We watch celebs like Wizkid or Yemi Alade rack up retweets and likes numbering into the tens of thousands and 1 million-plus, and we think, “if they can do it, why can’t I?” But contrary to what reports say, celebs are not “just like us.” So while you may have set up a profile and started posting the occasional tweet, status update, or pic, you may not be getting any attention.
6 Reasons why you will never be noticed on Social Media
You haven’t completed your profile.
If you want to maximize your chances of being found on social media, dot your I’s and cross your t’s on your profile. Take every opportunity to enter more details. Is there space for your website? Add it. A place to connect one social media platform with another? Yes indeed. The more information you put in, the more content that can be searched and found by Google, cross-referencing, or a direct search. Additionally, get more attention to your profile by taking help from https://www.smm-world.com/buy-instagram-views.
What is up with people using different names across different social media platforms? In general, it’s best practice to use your actual name (or the name of your business) as your social media handle (@lindaikeji knows what’s what). If you’re @bonuaO on Twitter, @bonua1983 on Instagram, and The Smiley B.O on Facebook, you’re making it awfully difficult for people to find and follow all your accounts.
Rome wasn’t built in a day and neither is a social media following. Despite what many articles claim, even “overnight sensations” have usually put in countless hours, resources, and energy into building their brand. If you’ve just signed up on social media, be patient. Nothing worth having comes without some hard work.
You really cannot avoid using hashtags. Whether you love them or hate them, the benefits you get from using them are numerous? This doesn’t mean you need to overload your tweets and captions until all those marks make the post look like a slasher film (and definitely not with the inane strings of words that do nothing to help get you found – #hashtagverbaldiarrheaimlookingatyou). Remember the recipe … of Hashtagging on Instagram I shared with you? Keep it simple. Choose a few select hashtags (you can monitor relevant hashtags and keywords using a service like Hashtagify.com) and watch your numbers rise.
Just because the world of publishing has evolved doesn’t mean the golden rule of publishing has changed – content is still king. If you’re tweeting things people find useful, they’ll engage and retweet (making your original post visible to an entirely new audience). If you’re posting great pics, you may be rewarded with a #repost, or better yet, Instagram may move you into their suggested content in “Stuff You Might Like”. Almost every social media platform has an algorithm that will reward great content, so take pride in what you post.
⦁ You are being too self- centered
Nobody likes being sold to (as evidenced by the number of us who pretend not to be home when a Jehovah’s Witness comes to the door) so if you’re only using your social platforms to promote yourself or your business, it won’t be long until all you have left is just you.
make 80% of your posts hygienic i:e, useful tips that answer to a need or problem, interesting photos, and information, and the remaining 20% you can use to promote your brand.
⦁ You’re not consistent with your posts
Consistency is key. Be consistent with your accounts. Determine an editorial calendar like Coschedule what you’re going to post and when – and then stick with it. Just like eating healthy and exercising, consistency is the only way you’re going to see results.